BATH ON DRAFT

 

PROBLEM: Drug store bath products, packaged in single-use plastics, contribute more to our collective waste more than we think about. 

SOLUTION: Present CVS customers with an easy way to reduce their single-use plastic consumption in the bathroom: Bath on Draft, in the bath aisle of CVS stores. A bar-themed product vending system, Bath on Draft would offer a wide selection of typical CVS products priced by volume when you self-serve in reusable bottles.

CREDITS

AD | Julia Lemann

CW | Jill Serron

 

OOH CAMPAIGN

 
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SOCIAL CAMPAIGN

 
 
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