BATH ON DRAFT
PROBLEM: Drug store bath products, packaged in single-use plastics, contribute more to our collective waste more than we think about.
SOLUTION: Present CVS customers with an easy way to reduce their single-use plastic consumption in the bathroom: Bath on Draft, in the bath aisle of CVS stores. A bar-themed product vending system, Bath on Draft would offer a wide selection of typical CVS products priced by volume when you self-serve in reusable bottles.
CREDITS
AD | Julia Lemann
CW | Jill Serron