PROBLEM: Bird scooters are just starting to appear in the Boston area, and locals may be hesitant to try the new transportation technology; additionally, their dockless quality rubs many people the wrong way. 

SOLUTION: Partner with Dunkin, a Boston brand that many Bostonians trust. Charging docks will be available at select Dunkin locations, and once riders have docked there they will receive a coupon for $1 off their preferred Dunkin’ beverage.

CREDITS

AD | Julia Lemann

CW | Lauren Stikeleather