FUSION URBAN DANCE TROUPE

PROBLEM: For 26 years, Fusion Hip Hop Dance Troupe has been a force within BU for artistic expression; however, the dance community in Boston and nationwide has experienced intense growth and change over that same period of time.

SOLUTION: Launch a rebrand for the team using the name Fusion Urban Dance Troupe, which better aligns with the style and culture of Fusion in light of changes within the larger community.

CREDITS:

AD | Julia Lemann

Planning | Ina Jospeh, Shuhei Yamaguchi, Alexis Saez

LOGO RE-DESIGN

WORKSHOP PROMOTION