PROBLEM: Overalls are trendy right now, but there is a large gap between the price and quality of overalls available to trendsetters and followers.

SOLUTION: Create a brand devoted only to the manufacture and sale of high quality, reasonably priced Overalls. As an added bonus, these garments will be tailored to fit all bodies and the brand will feature zero gendered vocabulary.

CREDITS:

AD | CW | Julia Lemann